Company News, New Products

L’Oreal’s Latest Mascara Hits Stores Soon

Nationwide rollout of Voluminous Butterfly in November.

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By: TOM BRANNA

Editor

From the creators of the award-winning Voluminous Original Mascara comes a new mascara innovation – L’Oréal Paris Voluminous Butterfly Mascara ($8.99). The product hit Walmart this fall but will be available nationwide in November. This asymmetrical, ergonomic wing-tip brush with flexible arches is designed to lift the outer corner lashes for a winged-out effect. According to the company, the uniquely shaped brush features tightly-packed bristles that work to trap lashes and extend them outward...

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